MightyRecruiter

MightyRecruiter

MightyRecruiter is an end-to-end recruiting solution that makes time-consuming tasks easy to do. It is designed to attract, source, recruit and hire relevant candidates. The MightyRecruiter site is based on the premise that hiring should not be hard. The site provides end-to-end solutions, guidance, and information relevant to recruiters to expedite the hiring, sourcing, and recruitment process. Platform functionalities include easy posting to job boards, job promotion, rating, and tracking of candidates, among many other solutions.

URL:

http://www.mightyrecruiter.com

Graphic Design

Link:

http://www.mightyrecruiter.com

Release Date:

May 11, 2021

Category:

Graphic Design

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Challenge: Working directly with the leadership of MightyRecruiter, and after a detailed brand assessment, we noticed that the brand needed a new visual identity and many potential clients were struggling to discover the most valuable services on the site. We needed to create engaging relevant content and an ongoing communication platform with the recruitment audience to establish MightyRecruiter as a leader in the recruitment field.

4x Average conversion rates

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Results and Business Impact: We led the design and developed various approaches to reach the target audience through content pieces consisting of eBooks, infographics, a new blog, and blog articles. We also developed a brand guideline for custom iconography, graphs, and photo treatments. The communication platform was established through emails including steps like registration, updates, and newsletter; on both desktop and mobile designs, where the goal was to create a consistent and identifiable visual style.