Maxbet brought on PUNCHY to reimagine the brand from the ground up. We began by conducting research, collecting insights, and formulating a strategy to create the MaxBet foundation: the "who" "what" and "why", essentially for the MaxBet positioning. PUNCHY, created a strategically charged, creative identity that would allow them to build the first podcast dedicated to the gaming industry.
We opted for a simple, fresh, and hip aesthetic that would allow them to expand their brand to merchandise. Once the branding phase of the project was complete, we started work on the brand activation and touch-points.
Next, we worked with the team to plan their marketing strategy across all touch-points. Social media, email marketing, and paid advertising were part of the plan and developed and implemented by PUNCHY. This also included the UX/UI and development of their website, which was built it in record time.
100k YouTube views | 12k Website views per month
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