The Fluency Group was seeking an update to their brand strategy in addition to a comprehensive update to their visual identity. The goal was to create a look that was not only contemporary but also appealing to audiences worldwide. Special attention was made to color choices due to the regional cultural influences.
As part of its business and product development strategy, Fluency Group needed to refresh its brand and modernize to more properly project its brand values through its corporate identity.
Results: +15% Increase in sales, +40% Increase in page views
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Collaborating with PUNCHY, they were able to:
- Revisit their core values, mission, vision, and target audiences
- Refresh their brand identity which and complete brand architecture
- Create new marketing collateral, letterhead, business cards, corporate presentations, and user manuals.
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